SPORTS & CULTURAL MARKETING

The specific marketing related to sport and culture is a unique and powerful platform. The target markets surrounding these activities display continuous engagement in the product or event, making them easily identifiable and attainable. At scheunemann - communication for berlin, we see sports and cultural as the ideal market for mass out-reach to highly valuable target audiences consisting of extremely passionate consumers.

The unifying excitement brought upon by sports and culture offers a unique approach to these markets. Often, we are not identifying our target markets, but assuring that the product they have come to recognize and hold so dear, is delivered with the utmost precision and truth. In the past, scheunemann - communication for berlin has delivered extremely unforgettable and successful campaigns, celebrations, parades and festivals to passionate international audiences and highly influential public figures.

With the highly identifiable markets associated with sports and culture the opportunities for product alignment and promotion are virtually endless. From sponsorship, advertisement, television broadcasts, radio spots, and online media, to the possibility of direct brand support from the various athletes and artists Whether you are a sports or cultural organization looking for promotion, or corporate sponsor looking for visibility your can be certain of reaching your goal.

Kuduro Berlin, 2011

Fifa World Cup, 2005/2006

Olympiastadion, 2004

Love Parade, 2003

KUDURO BERLIN – 2011

PR and marketing for the event
Full handling of all PR and press functions
Full organization of event locations, artist, and media participation
On site press and media handling

FIFA WORLD CUP – 2005 / 2006

Search for Volunteer Performers and aides for the 2006 FIFA World Cup Gala Berlin, 2005:

PR consulting and implementation for the search and registration of
12,000 volunteer performers and aides for the 2006 FIFA World Cup™ Gala Berlin
Planned official opening of the 2006 FIFA World Cup
Press handling and media office for taping auditions
Development and implementation of national press campaign
Conceptualization and implementation of partnerships with German media for the search of volunteer performers

Planning & Organization of Press Conferences for the 2006 FIFA World Cup
Gala Berlin on June 17th and November 30th, 2005:

Complete planning, preparation and implementation of two international press conferences for the 2006 FIFA World Cup Gala Berlin with FIFA Secretary General Urs Linsi, LOC President Franz Beckenbauer, Governor-Mayor of Berlin, Klaus Wowereit, Artistic Director André Heller, mass choreographer Doug Jack, artists Peter Gabriel and Brian Eno.

Concept and Implementation of Communications and Marketing Measures for the
2006 FIFA World Cup Gala Berlin, 2005/2006:

Concept and implementation of all communications measures and press campaign for the ticketing of the 2006 FIFA WORLD CUP™ Gala Berlin on behalf of FIFA, in close cooperation with LOC Germany and FIFA.

Consulting and Development of a Communications Concept for the 2006 FIFA World Cup Gala Berlin, 2005:

Consulting and development of an integrated marketing, PR and communications concept for the 2006 FIFA World Cup Gala Berlin on behalf of the gala production company, Artistic Production Services – FIFA.

OLYMPIASTADION – 2004

Opening of the new Olympic Stadium in Berlin:

Full handling of all PR and press functions
Liaison office for TV, movie and other productions staged in the stadium
Continuous support of PR and marketing activities of the stadium
Co-organization of press events and press conferences
Consulting in the acquisition and organization of large-scale events and concerts

LOVE PARADE – 2003

Lead Agency
Full services for PR and marketing, press conferences, handling of charity partnerships
On-location press handling for 2,000 accredited journalists